The Use of Predictive Analytics in the Development of Experience Studies

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This article does a good job of outlining the pros and cons of moving from a traditional experience study analysis to a predictive analytics approach. One of the challenges in doing this move to more enhanced modeling techniques is trying to receive buy in from senior decision making stakeholders that are most familiar with methodology behind traditional methods.

Does anyone have any experience in implementing a more enhanced modeling methodology (i.e. predictive analytics)? What challenges did you/your team face when trying to achieve sign-off/approval from senior stakeholders? How did you go about trying to overcome these challenges?